Through the efforts of its four key stakeholders — the Caribbean Broilers Group (through Nutramix), Newport-Fersan Jamaica Limited, Seprod (through Serge Island) and the Jamaica Dairy Development Board — the campaign is targeted at reviving what was once a thriving industry in Jamaica.
The campaign, which was officially launched yesterday at the Terra Nova Hotel in Kingston, saw the brainchild of the project — Nutramix — alongside the three other major sponsors sharing with the press the plans to make a change and take the dairy industry into the future.
They all outlined their solidarity for not only embracing and promoting sustainable agricultural development but also investing time and resources in order to reduce the food import bill, increase the country’s Gross Domestic Product, reduce unemployment, especially among farmers, and reduce the country’s dependence on foreign exchange.
According to Chief Operating Officer for the CB Group Matthew Lyn, the stakeholders will be bringing together their expertise from their various operations to spearhead significant changes in the industry.